That’s Amaury News and Commentary: Superbowl LVII = Super Business

The Philadelphia Eagles quarterback Jalen Hurts (left) and Kansas City Chiefs quarterback Patrick Mahomes (right) sit for photos and interviews on media day Wed Feb 8, 2023 at State Farm Stadium in Glendale AZ (Yahoo Sports photo)

Superbowl = Super-business

That’s Amaury News and Commentary

By Amaury Pi-González

The Superbowl has become as American as The Fourth of July and Thanksgiving Day all rolled into one. It shows commercialism and consumerism mixed with patriotism and the whole culture of a sport named Football, which is best played in the NFL, one of the best sports leagues in the whole world. It is a staple of America is as a culture. Capitalism at its best.

Whole families gathered around the television with all kinds of snacks, goodies, drinks. This Sunday the 12th of February 2023 in Phoenix, Arizona Superbowl LVII will take place, between the NFC Champions Philadelphia Eagles and the AFC Champions Kansas City Chiefs, at State Farm, Stadium in Glendale, Arizona, the home stadium of the Arizona Cardinals.

FOX Network kick-off time is 6:30 ET. The Phoenix area which suffered great business hardships during the last few Covid years is ready to welcome this great event, which it would be a springboard to 15 MLB baseball teams who are slated to open their respective Spring Training camps in less than two weeks. The Valley of the Sun is ready for a business bonanza, first the Super Bowl, then baseball Spring Training.

  • The average cost for a Superbowl commercial on FOX Network is around $7 Million.
  • The audience is estimated to be, at least 200 million people in the United States. That is nine times more than the 23 million who watched the State of the Union address this Tuesday.
  • Over 230 countries will also televise this Superbowl, in just about every conceivable language with huge audiences expected as well.
  • Advertisers: From Beer, Food, Insurance, Automobile, and other popular brands plus always the surprises. During the past 20 years, commercials on the Superbowl have become as popular as and even more memorable than the game itself. One of those surprises this Sunday is one on the “Late Night King of TV”, Greg Gutfeld, and his show Gutfeld, on the FOX network. Gutfeld is a graduate of Serra High School in San Mateo, same as Tom Brady and Barry Bonds, Gutfeld show is clocking the highest ratings beating such Late Night network shows as those of Jimmy Fallon and Stephen Colbert.

If the Philadelphia Eagles beat the Kansas City Chiefs they would tie the Philadelphia A’s for the most titles in the City of Brotherly Love. It would be the Eagles fifth title, after NFL crowns in 1948, 1949, and 1960 and a Super Bowl victory in 2018 that would match the Philadelphia Athletics for the history of that sports-crazed city.

Businesses large, medium, and small gear themselves for every Super Bowl, all across the US, Hawaii and Puerto Rico for this event. There is nothing in American sports that is close to the NFL Super Bowl every year.

Get your chicken wings ready, I’m coming to your Super Bowl party! Eagles by 3!

Amaruy Pi Gonzalez does News and Commentary podcasts Tuesdays at

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