Photo credit: espn.com
By: Amaury Pi-Gonzalez
Social Media has done it once again. They just about eradicated print media in this country as they continue to advance as part of the biggest media transformation of our lives. ESPN Deportes from Bristol, Connecticut confirmed that their radio channel in Spanish will cease to operate this fall. As a result, many full-time and part-time jobs will be going away. Most of these jobs are in Coral Gables (Miami) as well as in New York. However, while Miami and New York were their major hubs, they have stations all across the country. Maybe the best example of what has been happening for a decade with the social media transformation is the New York Times, the most famous newspaper in the country, received a loan from Mexican billionaire Carlos Slim in 2009. Slim gave the NYT $250 million dollars to keep operating.
“Hispanic audience consumer habits are changing rapidly and this requires ESPN to evolve as well,” the statement said. “It’s no secret Hispanic fans skew heavily on digital and social media, which is why we made the decision to discontinue ESPN Deportes terrestrial radio (ESPN Deportes radio) in September.”
It is obvious that the majority of people in the US get their news and sports via social media. Everybody has a cellphone and can now access live and instant information at their fingertips. Social media facilitates the sharing of information and ways of expression via virtual communities and networks.
The future of media is truly in the hands of social media, the main engine of transformation in this business. Print media was first, then radio and television finding a way how to “befriend” social media.
Until as recently as 2016, today’s Oakland Athletics flagship station KTRB 860 AM was part of ESPN Deportes. When it comes to social media in relation to “old” media, the best thing to do is listed below.
In other words, if you can’t beat them, join them!