Stanford football to utilize predictable dynamic pricing for four home games this season

June 17, 2019

NCAA, Stanford Cardinal

Photo credit: gostanford.com

By: Ana Kieu

The Stanford Cardinal football team will utilize predictable dynamic pricing for the public sale of individual game tickets to four highly anticipated games at Stanford Stadium this season. These games will be against Oregon, Washington, California, and Notre Dame.

What is predictable dynamic pricing?
Predictable dynamic pricing is a variable ticket pricing plan that follows a predetermined and transparently announced pricing schedule. Prices for the high-demand games start at a publicized price when single-game tickets go on sale to the general public. If tickets remain, prices will decrease at 9 am PT on July 15 and Aug. 12. If tickets are not sold out by Sept. 9 at 9 am, they will be subject to market-based pricing until no tickets remain.

Customers who choose to buy tickets at the initial price assure themselves the first selection of available seats. Customers who would rather pay a lower price have the option to wait for the price to decrease, but risk the chance of their preferred seat location(s) or all tickets selling out before the price falls to their desired level.

Which games are subject to predictable dynamic pricing?
Predictable dynamic pricing will be used for the home games against Oregon (September 21), Washington (October 5), California (November 23) and Notre Dame (November 30). The Northwestern, UCLA and Arizona games will not be subject to predictable dynamic pricing, but are subject to market-based pricing at any time after the public single-game ticket on-sale.

What is the pricing schedule for predictable dynamic pricing?

Why use predictable dynamic pricing?
Predictable dynamic pricing is a slightly different form of the supply-based dynamic pricing scheme used by many schools and professional teams.

Predictable dynamic pricing provides customers full visibility into the pricing schedule for the first three months of sales. Customers may choose to wait for a lower price, but risk their preferred seat location(s) or all tickets for these highly-anticipated games selling out.

It rewards customers who are willing to pay more with first access to a limited supply of tickets and to the best seats available, as opposed to creating a frenzy to purchase the best available seats the moment they go on sale.

For questions or inquiries about tickets, please contact the Stanford Athletics Ticket Office from Monday to Friday from 9 am until 4 pm by calling 1.800.STANFORD (option 4) or emailing athleticstickets@stanford.edu.

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